Search Engine Optimization and Marketing

All our web design packages include Search Engine Optimization (SEO) as a core part of our comprehensive services—because a beautiful website is only effective if people can find it.

1. Local SEO for Local Businesses

Many small businesses overlook the power of their Google Business Profile (formerly Google My Business). This tool is essential for local marketing and search visibility. An optimized profile—with current photos, accurate business details, regular posts, and positive reviews—helps your business appear more frequently in local search results.
We assist you in optimizing your profile so your business shows up when local customers are searching.

2. SEO Audits — Analyzing and Assessing Your Website’s Performance

An SEO Audit is a deep-dive analysis of your website to identify what’s working and what needs improvement. We assess your current:

  • Site traffic
  • Backlinks
  • Keyword rankings
  • Site structure and navigation

Based on this data, we recommend clear next steps: updated content, improved navigation, stronger internal linking, and more

3. Website SEO Implementation

Our SEO process is thorough and collaborative. It includes:

  • Keyword research tailored to your niche
  • On-page optimization (titles, descriptions, headers)
  • Site speed improvements
  • Installation of Google Search Console and Google Analytics
  • Technical SEO updates for better crawlability and indexation

We follow current SEO best practices to boost your website’s visibility and long-term performance.

4. Blogging for Product and Service-Based Businesses

A blog is one of the most cost-effective ways to improve your website’s SEO and build trust with potential customers—especially in niche markets. In fact, we grew most of the traffic for our cloak business through blogging: Raven Fox Capes Blog.

Blogging helps you:

  • Drive organic traffic
  • Improve keyword rankings
  • Educate your audience
  • Showcase your expertise

We can guide you through the full process—everything from topic selection and keyword targeting to content creation. Using smart AI tools, we streamline post drafting, repurpose blog content for newsletters, and generate cross-platform assets for channels like YouTube and LinkedIn.

5. Instagram for Business

We bring hands-on experience with growing and managing successful Instagram accounts. Here are two examples:

We built both accounts from the ground up and understand what it takes to create momentum.

Our Services Include:

  • Training: Learn over 100 actionable tips on growing your following, creating content, and developing a posting strategy.
  • Short-Term Projects: Perfect for refreshing your feed or promoting an event or product launch.

Social media is a powerful tool to attract traffic and new customers. Whether you need training, a one-month refresh, or help with an upcoming campaign, we’re happy to assess where you are and guide you toward stronger engagement and growth.

Other Related SEO Services

  • How to Read Your Google Analytics Report for Website Performance
  • Blog Set-Up, Design, Training, Support, or Content Writing
  • SEO Strategy Refreshes
Discuss your project 510-527-9920 or EMAIL