My WordPress Website Team and I were delighted when we got the referral to work with Berkeley Secret Garden (BSG), a Berkeley retail business that specializes in equipment and supplies for indoor gardening. Knowing that BSG has one of the most unique storefronts in Berkeley (even for Berkeley), we knew we’d get the opportunity to do some fun and creative design for them.
The owner at Berkeley Secret Garden and I quickly agreed we wanted to replicate the blue & purple sunburst with the flowers and butterfly from his store facade for the website design. The font for the banner is called Sketch Rockwell. It’s by Artill Fonts, in the category of handwritten at Urban Fonts. The butterfly is hand drawn by our graphic design staff to match the one on the store facade.
Businesses like BSG have attracted and maintained loyal clientele over the years by having personality and not being afraid to show it. In addition to the unique storefront, the people who work at Berkeley Secret Garden are indoor growing experts and really into plants. The owner also owns 3 dogs and often day-sits other dogs. So a visit to the store includes being greeted by a large but friendly dog. The website includes a page of profiles of the employees AND photos of the dogs.
Finally, this site for Berkeley Secret Garden is a WordPress website because it’s an ideal platform for a local business. It’s ideal for blogging and installing other social media, using keywords for search engine optimization and for quick and easy in-house updates. Here’s the first blog post. Regular blog posts help grow website traffic.