What is Pay-Per-Click and Google Adwords?

This short article on pay-per-click and Google Adwords is for all you non-techies out there. Pay-per-click marketing is the generic term for a kind of online advertising which show up in search results. The business only pays if a prospect clicks on an ad, hence pay per click.

Pay-Per-Click Marketing
Ads at top and on right side are Goggle Ads

You’ve probably seen these ads in search results. They are marked ever so slightly as paid ads. I’ve included a photo above to make it clear. Only about 20% of searchers click on the ads…but 20% is still a lot of people. People may use the ads when they can’t find what they need in the main column.

Google Adwords is Google’s pay-per-click service. There are others like Yahoo! Search Marketing and Microsoft adCenter. Google Adwords is by far the biggest search engine so most choose to do their advertising there, while others spread out their dollars to the Yahoo and Microsoft services.

There are several good things to know about these ad services. One is you can geo-target your ads. That means you can pay just for local ads local or in certain regions. Say the majority of your clients are in NY, Los Angeles, Washington D.C, and Atlanta as one prospect told me yesterday. Then you can set your ads to run just in those markets.

Another good thing is that you can set a budget so you don’t spend more than you want to. You can set it to use a certain $ amount a day or a certain budget a month. The ads stops when the money runs out.

Next post will be 5 Reasons to use Pay-Per-Click Marketing.

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