Many businesses are adding video to their websites now because recently Google started including video and other media in all search results. A few months back, Google made a move to provide blended search engine results. That means search results now pull up a combination of videos, blog entries, photos, news and other media all mixed together.
You’ll see for yourself that many searches pull up one video or more on the first page of results. Because there are fewer videos online than websites, that means there is less competition among videos than websites. To say it another way, it is less competitive to get your video on to the first page of Google search results than your website.
Also, once your business has a professional video, add it to YouTube. According to YouTube, 2 billion videos are viewed on YouTube each day. Just like a website, you add keywords to your video on YouTube to help your audience find your content. You can use videos to increase your position in search results with Google AND draw new traffic by posting your video(s) onto YouTube.
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Karen Nierlich is an internet marketing consultant with the San Francisco Bay Area Internet Marketing Firm Full Orbit Web and Marketing. As a full service firm, they help clients with SEO, social media, web design and web programming. Their mission is to help clients grow their business 10%, 50% even 100% in a year.