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Writing Web Copy: 5 Excellent Tips To Get You Started

by Karen | Aug 2, 2010 | blogs, WordPress Websites

Writing web copy is the most time consuming part of a website project; however, many of my clients do it themselves successfully. I don’t think I’ll be psyching anyone out unnecessarily if I say most everyone finds it challenging. Here’s what makes...

How to Write Powerful Web Copy: Focus on Your Prospects and Don’t Talk about Yourself First

by Karen | May 31, 2010 | internet marketing, WordPress Websites

Have you ever gone on a date and the guy or gal droned on and on about themselves and failed to ask about you? Most of us know it is bad form not to listen to the person you are out with. Not listening almost certainly guarantees there will be NO follow phone call or...

The Whole Ball of Wax on What NOT To Do With Your Web Copy

by Karen | Apr 30, 2010 | blogs, WordPress Websites

In writing this article I started researching the meaning of A Whole Ball of Wax and I found this photo. I hope you’ll find it funny in a Monty-Python-sort-of-way. I can’t even be sure that’s wax. So moving on to the reason for this article, one of...

What’s Jane Austen Got to Do with Writing a Great Title?

by Karen | Apr 9, 2010 | blogs, internet marketing

Like many people, Jane Austen is among my favorite writers and I’ve read her books again and again. Recently, I read a blog article on the Hubspot Internet Marketing Blog that combined Jane’s name and a advice about good behavior on social media. I read many but not...

Ask These 3 Big Website Questions

by Karen | Jul 20, 2009 | internet marketing, WordPress Websites

I know many of you readers have sales and marketing first and foremost in your thoughts. I’m seeing that sales are more competitive right now–more prospects are getting more bids for the work they need to do. So all of us would do well to tune up our...
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