When I first talk to new prospects and clients, one of the first conversations is about their GOALS for their website. ?Is this a business looking to attract new leads and prospects? ?Are they a non-profit looking to educate people about their mission and attract new volunteers or donors? ?Is this a membership site that … Read more
Have you ever gone on a date and the guy or gal droned on and on about themselves and failed to ask about you? Most of us know it is bad form not to listen to the person you are out with. Not listening almost certainly guarantees there will be NO follow phone call or … Read more
Google Alerts is a tool I often mention to clients. It super useful to bloggers and entrepreneurs and great for keeping your finger on the pulse of any topic, person, team, or treads. One of my friends and colleagues is writing a blog on what I’d call a developing story–bed bugs. Bed bugs have been … Read more
If you have ever shopped for a preschool or school you know there was a long list of things you were looking for. Is the school clean? Stimulating? What curriculum is covered? How do they resolve conflicts that come up and what are the strengths of the teachers? And finally, most importantly, do you feel … Read more
I was walking with a friend yesterday and discussing the look of blogs. I was explaining that we are building lots of Word Press blogs for our small business clients these days because active blogs are excellent for building traffic and the blog has built-in, easy-to-use editing tools for updating the website. However, these sites … Read more
In Dan Kennedy’s book No B.S. Time Management for Entrepreneurs one of the main secrets he shares about getting things done is to put those tasks on your calendar. It’s pretty common to map out a day or a week; however, he suggests when you choose your goals and strategies, take it a step further … Read more
Week before last I wrote about the beauty of blogging. Ironically, the next week I was overcome with feelings of blogger inadequacy and had difficulty coming up with any topic for my blog. I had shifted from beauty to sogginess. It was pointed out to me by my friends and loved one that blogger inadequacy … Read more
For those who are learning about web traffic and how to draw traffic to a website…Google has a formula for measuring the value of a website. In the industry, this is referred to as Google’s algorithm. In fact Google guards the factors that go in to the algorithm as a secret and changes the formula … Read more
I know many of you readers have sales and marketing first and foremost in your thoughts. I’m seeing that sales are more competitive right now–more prospects are getting more bids for the work they need to do. So all of us would do well to tune up our websites. On the other hand, it’s … Read more