Website redesign is an opportunity to finally create an effective website. Most business and organizational websites aren’t optimized at all. An even smaller number start by doing keyword research and basing their site around their main keywords. The problem is that in 2011 most business owners and organizational leaders know that they need to use … Read more
We are very pleased to announce we’ve launched a new clean, modern website for our company. For my clients and readers, I’d like to share how our new site is an example of the advice I give my clients on how to build an effective website. We’ve been building business websites for quite a while … Read more
When I first talk to new prospects and clients, one of the first conversations is about their GOALS for their website. ?Is this a business looking to attract new leads and prospects? ?Are they a non-profit looking to educate people about their mission and attract new volunteers or donors? ?Is this a membership site that … Read more
In writing this article I started researching the meaning of A Whole Ball of Wax and I found this photo. I hope you’ll find it funny in a Monty-Python-sort-of-way. I can’t even be sure that’s wax. So moving on to the reason for this article, one of the ways I feel I am extremely helpful … Read more
If you have ever shopped for a preschool or school you know there was a long list of things you were looking for. Is the school clean? Stimulating? What curriculum is covered? How do they resolve conflicts that come up and what are the strengths of the teachers? And finally, most importantly, do you feel … Read more
There are a few steps you can take in writing your blog posts that will make them more enticing to read and generate more blog traffic. I’ll provide details on each of these steps in future posts. 1. Use the Google Adwords Keyword Tool to pick a keyword phrase for your article. Google “Google … Read more
In Dan Kennedy’s book No B.S. Time Management for Entrepreneurs one of the main secrets he shares about getting things done is to put those tasks on your calendar. It’s pretty common to map out a day or a week; however, he suggests when you choose your goals and strategies, take it a step further … Read more
I admit I’m a late adopter of blogging. But then who better to explain the beauty and attraction of blogging for small businesses then me. While I work in this world of Internet Marketing…reading the blogs and the books…I am far from being a tech geek. So I can be a good communicator to other … Read more
I’m writing for the business person who wants to understand keywords because they understand that keywords are essential to building website traffic. You may or may not want to do the keyword research yourself or any of the other steps involved in organic search engine optimization. However, a general understanding will enable you to know … Read more
How to know if your website is or isn’t optimized? My coach was here this morning and telling my about a competitors website he saw that was not optimized.* It happens all too often that companies get a beautiful website that is not optimized. But how do you know? There is an easy way to … Read more