We at Full Orbit Web and Marketing (FOW) are pleased to announce the launch of a new WordPress Website for New Harbinger Publications in Oakland. This new site, called CBT Self Help Therapy, is a membership / e-commerce / and e-learning site. New Harbinger is a nearly 40 year publisher of Self Help and Psychology … Read more
In December I started working on the blog of a brand new socially-responsible business in Emeryville, CA by the name of Chick Boss (chickboss.com) that makes beautiful handmade jewelry and is creating better jobs for Guatemalan women. First about the handmade jewelry. The unique jewelry is made with Czech glass beads strung into cords or … Read more
Many socially responsible businesses embrace Fair Trade as a keystone of how they conduct business with producers and manufacturers. Not to be confused with “Free Trade,” Fair Trade is a conscious effort to do business with firms, companies, cooperatives and individuals in an equitable and fair manner – especially those in the poor and developing … Read more
A socially responsible business is a firm rooted in a community, aware of the most important issues of the day, and — most important — active in efforts to make their community and the world a better place. The question is: what must we do to achieve this lofty goal? As I have outlined earlier, … Read more
On Tuesday night I was listening an NPR report about the story on global warming. The discussion centered on: how warming is occurring faster than any scientists predicted how the public is confused or misinformed about the story how the scientist who first sounded the alarm believes we need to take action now as we … Read more
The experience of being socially responsible can be very profound. If you think about it everything you do — and don’t do — has meaning. For example, the decision to purchase products — or not — is an important one. Should you consider the cost of a product at face value? Or are there other … Read more
In the conversation about what is a "socially responsible" business, the formulation "Planet, People and Profit," is a good way for firms and individual owners to evaluate their business conduct and set goals to progressively become more responsible (no pun intended.) There is no agreed-upon standard for what defines a “socially responsible” business, and the … Read more
“Socially responsible” can mean different things depending on who you ask. For some firms it means focusing on doing business with other green companies. Doing business with other green businesses is a cool way to create a “green economy” and support the development of green eco-safe products. For other businesses being “socially responsible” means avoiding … Read more
There are a number of simple and inexpensive things business owners can do to make your company green and sustainable AND cut costs. Conservation is the theme running through all these things. To begin, recycle. If recycling is not available in your area, check out StopWaste.org, which, though located in the San Francisco Bay Area … Read more
There are many different ways to define a socially-responsible business. Generally speaking companies that use the term tend to subscribe to what are called the three P’s: Planet, people and profit. Let’s start with "planet." For most the reference is to the environment and, at the very least, conservation. Few would disagree that conservation is … Read more