by Karen | Sep 18, 2019 | internet marketing
We recently had the pleasure of migrating many of our hosting clients off the server account we’d been using for many years. While migrating the sites, we ran across some sites that have hardly been touched since they were first posted. One was nearly 15 years old! I...
by Karen | Jul 26, 2018 | internet marketing
Google has announced it will flag all sites that are not encrypted internet by the end of 2017. The words “Not Secure” will in the URL bar, if you don’t purchase and install an SSL Certificate. See the attached photo. Does this apply to you? It...
by Karen | Jul 20, 2015 | General Contractor Marketing, internet marketing
I’ve written about marketing essentials for high end residential contractors here and here: Marketing Essentials and houzz: are you resisting? why?. Don’t overlook the basics. I’m also assuming you have items like yard signs and truck signs etc. Words the wise. When...
by Karen | Jun 25, 2015 | General Contractor Marketing, internet marketing
This post is for myself. I’ve failed multiple times at getting general contractors to listen to me on this. Every time I first meet with a contractor I find this one essential marketing task has not been done. Often it’s still not done at the end of the...
by Karen | May 8, 2015 | internet marketing, WordPress Websites
Several clients contacted me to ask about alarming Mobilegeddon emails from other web companies. The emails I saw from 3 separate companies claimed any website that wasn’t optimized for mobile by April 21 would see their traffic disappear and their business drop. My...
by Karen | Mar 20, 2015 | blogs, internet marketing, WordPress Websites
Thanks to my work building websites for high end home builders, I often get to talk to generals about marketing: what works for them and what confuses them. As any contractor can tell you, the industry operates on word-of mouth-referrals. After all, building a house...
