by FOW | Oct 3, 2025 | General Contractor Marketing
We highly recommend Karen Nierlich, Tod Abbott and the team at Full Orbit. They have created our 2 company websites and we are completely pleased with the results. Knowledgeable and experienced in reading clients, Karen’s pro-active, responsive, professional working...
by Karen | Jan 29, 2016 | General Contractor Marketing
I’ve noticed many residential contractors resist marketing. Rather than just telling you NOT to resist marketing, I’ve been working on identifying the cause and the solution. Of course, contractors aren’t alone in disliking or resisting marketing but there are some...
by Karen | Jan 26, 2016 | General Contractor Marketing
Zero Marketing? Sometimes general contractors tell me they have zero marketing. I think there is a feeling of overwhelm that comes from being in business for several years and not having any marketing in place. If I were in your shoes, this is how I’d get...
by Karen | Jan 19, 2016 | General Contractor Marketing
My colleague Paul Sanneman gave me permission to share his strategy for taking 1-3 M dollar contracting firms and helping them achieve multi-million dollar status. As he likes to say, “The info is free; the bad news is it takes time.” Honestly, I’ve found that all...
by Karen | Sep 10, 2015 | General Contractor Marketing
Recently I wrote about photos and the importance of hiring a pro to get stunning photos of your residential remodeling projects. Testimonials are the same deal! When you have these 2 things, you’ll have less down time and less gaps in work. You need...
by Karen | Aug 14, 2015 | General Contractor Marketing
If anyone gets to say they’re “too busy” its a general contractor. The daily, weekly, nightly and weekend tasks are endless! I don’t need to tell you that. I’m pretty certain there are ONLY two ways you can ensure your marketing gets...
