Two Powerful Little Words

I’ve been reading books about negotiating recently, which really  boils down to two powerful little words, Yes and No. Here are three inspirational quotes I gleaned from William Ury, Author of the The Power of a Positive No.  A ‘no’ uttered from...

How to Handle Requests for Freebies

Clients ask for freebies all the time. In my research on scope creep I’ve uncovered another winning strategy for handling requests for freebies: identifying nibbles and utilizing swaps. What? I love little mysteries and things that sound absurd. Nibbles are when...

Social Media is B***S***

I found the title of B.J. Mendelson’s book provocative. He’s a bit of a marketer himself, however his business title is humorist and social critic. He’s not saying social media is worthless or a waste of time; he’s not talking about social...