When I first talk to new prospects and clients, one of the first conversations is about their GOALS for their website. ?Is this a business looking to attract new leads and prospects? ?Are they a non-profit looking to educate people about their mission and attract new volunteers or donors? ?Is this a membership site that wants to enroll people into a program?
Once the goals are articulated; we define the ACTIONS we want visitors and prospects to take. From clear goals, clear “calls to action” can be planned and designed.
“Call to Action” as you may know is the action we introduce or suggest to our visitors and prospects via eye-catching buttons or boxes. ??We are the leaders of our business and if we wish to help people, we show them or tell them how to get in touch with us, how to get started with us, and exactly what to do.
Here are examples of goals and calls to action:
Goal: New Clients
Action Examples: Who We Can Help
How We Help
Read Our Case Studies
Sign Up for a Free Quote/ or a Free Analysis/ or Our Newsletter/ or a Free Report
Contact Us
Goal: Increase Membership
Action Examples: Learn About Membership
Join / Sign up as a Member
Download an Application
Goal: Increase donations
Action Examples: Read Our Success Stories
See How Lives Were Changed
Donate
Next I’ll be talking about what makes a Call to Action stand out or visible to your prospects. What do you like about these calls to actions? Are they clear to you?
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Karen Nierlich is a internet marketing consultant, parent and artist in Albany, CA. In her work with small and medium business owners she takes pride in helping them make the right decisions so they attract more leads and prospects to their business or non-profit. She and Tod Abbott are co-owners of Full Orbit Web and Marketing.