Who We Are

Today we offer expertise for Shopify and Woo-Commerce online stores. We can design and build out your site, as well as advise or help with photography, product descriptions, search engine optimization (SEO), shipping options, and marketing strategies.

Full Orbit has been serving Oakland, Berkeley, Albany, Marin and other parts of the San Francisco Bay Area since 1998.

Tod Abbott

Tod Abbott, Principal, Senior Programmer, Web Designer and Technical Web Consultant

Tod has been designing and programming websites since 1997. He’s an expert at organizing complex information into databases and creating custom functionality for online stores, registration – almost everything, really. Tod will tell you that he uses his degree in Philosophy every day. He admits to being a fan of science fiction and has been known to do a lot of baking.

Currently, he serves on the Boards of the Albany Chamber of Commerce and the Solano Avenue Association and on Albany’s Parks and Recreation Commission. He currently chairs the Albany Economic Development Committee. Tod served as President of the Albany Chamber of Commerce for 4 years (2007-2012).

Karen Nierlich, Principal, Project Manager & Internet Marketing Consultant 

Karen has been helping independent businesses thrive on the Internet since 2001. Early on she realized the significance of content development to successful online sales. Today she helps clients with web design, e-commerce development, web copywriting, search engine optimization (SEO), and marketing strategy. She’s received internet marketing training from Hubspot.com, the web’s premier provider of internet marketing software. Her strengths include consistent follow-up, ability to explain web marketing with ease, and a win-win attitude towards client collaborations. She has degrees in philosophy, fine art, and education.

Karen currently volunteers with the Blue Glove Crew, which is a community walking and trash pick up crew. She is a past Girl Scout leader (2007-16) and Past President of the El Cerrito Rotary Club.

Allison Rolls, Graphic Designer & WordPress Programmer

Allison has a great eye for color, layout and website design with personality. She’s been building websites since 1995 and developing with WordPress since 2009. Allison has several degrees in English and Irish Literature and has worked in Arts Administration and Public Radio.