True or False: Contractor Kills it Cold Calling Prospects

What do you think? Would that ever happen? Hope I got your attention with the absurdity of that headline! At our home, we do get cold calls from contractors, but I would never recommend this strategy. Alternatively, there are 2 marketing approaches that work great for contractors. First are Keep in Touch strategies I’ll call … Read more

How to Attract Bigger Residential Projects

Is your general contracting business in growth mode? Is your goal to move from smaller projects to 1M projects?  Or from 1M to 3M plus projects? When you are in this stage, one key investment is professional photos. Obviously having outstanding photos will make your sales process easier and help you attract your next projects and bigger projects. Sometimes contractors … Read more

Advanced Marketing for General Contractors

I’ve written about marketing essentials for high end residential contractors here and here: Marketing Essentials and houzz: are you resisting? why?. Don’t overlook the basics. I’m also assuming you have items like yard signs and truck signs etc. Words the wise. When starting new marketing add only one strategy at a time. Any of these strategies will … Read more

houzz: are you resisting? why?

Why Set Up a Page on houzz? I don’t like telling people what they already know, and I think many high end general contractors are on houzz. However, if you think you don’t need houzz OR you put almost no energy into setting up your page, THIS article is for you. I frequently talk to high end general contractors … Read more

Social Media is “Bulls**t” for Generals, Except for These 2 Exceptions

Aren’t doing social media, but feel you “should” be? You aren’t alone. Do you believe you “should” be using Facebook?  If so, you aren’t alone. Many generals feel they should be marketing via social media and Facebook. However, that is very general marketing advice. General contracting isn’t every business but a rather unique kind of business that has … Read more