A socially responsible business is a firm rooted in a community, aware of the most important issues of the day, and — most important — active in efforts to make their community and the world a better place. The question is: what must we do to achieve this lofty goal? As I have outlined earlier, … Read more
On Tuesday night I was listening an NPR report about the story on global warming. The discussion centered on: how warming is occurring faster than any scientists predicted how the public is confused or misinformed about the story how the scientist who first sounded the alarm believes we need to take action now as we … Read more
The experience of being socially responsible can be very profound. If you think about it everything you do — and don’t do — has meaning. For example, the decision to purchase products — or not — is an important one. Should you consider the cost of a product at face value? Or are there other … Read more
In the conversation about what is a "socially responsible" business, the formulation "Planet, People and Profit," is a good way for firms and individual owners to evaluate their business conduct and set goals to progressively become more responsible (no pun intended.) There is no agreed-upon standard for what defines a “socially responsible” business, and the … Read more
“Socially responsible” can mean different things depending on who you ask. For some firms it means focusing on doing business with other green companies. Doing business with other green businesses is a cool way to create a “green economy” and support the development of green eco-safe products. For other businesses being “socially responsible” means avoiding … Read more
In conversation with some colleagues and my coach this week we mapped out what are the essentials a business website needs to master in order to generate leads from their website. One is generating traffic to the website…if no one is going to your website, there is little chance they are buying from you. What … Read more
There are a number of simple and inexpensive things business owners can do to make your company green and sustainable AND cut costs. Conservation is the theme running through all these things. To begin, recycle. If recycling is not available in your area, check out StopWaste.org, which, though located in the San Francisco Bay Area … Read more
There are many different ways to define a socially-responsible business. Generally speaking companies that use the term tend to subscribe to what are called the three P’s: Planet, people and profit. Let’s start with "planet." For most the reference is to the environment and, at the very least, conservation. Few would disagree that conservation is … Read more
With clients I emphasize that websites are powerful marketing tools and their purpose is to bring you leads. There is a tendency to focus on how a website LOOKS. That’s all well and good, as long as you also focus on what a website DOES. When planning for an effective website we give equal attention to … Read more
I’m here today to share a little-known fact about good website planning. This is a key item, and must be included in your marketing plan! When I work with clients on their websites, my first question is, “What is your #1 Website Goal…the most desired response your site could bring you?” Frequently, they’ve never thought … Read more